Football coaches don’t call the same play every down, but start with a well-designed plan and the flexibility to adjust. They read the defense, assess field position, consider the clock, and adjust their strategy dynamically. They move players on and off the field based on matchups, fatigue, and game flow.
Advisors can now approach portfolio construction the same way.
With alternatives able to play offense, defense, and special teams, you have the full playbook at your disposal to:
- Run conservative equity strategies when clients need steady growth from something familiar without excessive volatility.
- Pass to private markets when illiquidity premiums are attractive and clients have time horizons to match.
- Throw the bomb with venture capital or digital assets for clients with risk capacity and high-growth objectives.
- Play prevent defense with Treasuries when preservation matters most.
- Blitz with distressed credit when yield opportunities justify the risk.
- Deploy special teams strategically, using managed futures when trend environments favor momentum, real assets when inflation threatens, or tail hedges when valuations suggest elevated crash risk.
“The modern advisor isn’t locked into a static 60/40 allocation. You’re the coach.”
The key is recognizing that no single play works in every situation. Market conditions change. Client circumstances evolve. Risk environments shift.
The modern advisor isn’t locked into a static 60/40 allocation. You’re the coach—empowered to call the right play for the right moment, substituting strategies as conditions warrant, and building portfolios that have the potential to perform across different economic regimes.
Alternatives don’t replace traditional assets. They expand your strategic options. They give you more ways to pursue growth, generate income, manage risk, and deliver the outcomes clients expect.
Your Turn: Complementary Football

By “complementary football,” coaches mean offense, defense, and special teams work in sync, with each unit supporting the others to create a cohesive, winning effort. Rather than one side carrying the load, it’s about synergy, efficient field position, and risk allocation. Good plays by one set up successes for the others.
“Complementary football… when offense, defense, and special teams work in sync.”
Coaches often stress the importance of executing in “all three phases of the game.” In portfolio construction, that means designing your asset allocation to take advantage of:
- times when growth opportunities on the offense are humming,
- adding some defense for income generation, and
- deploying special teams for scenarios and environments that require different skillsets.
- The playbook is open, the field is yours…
The playbook is open, the field is yours…
“How will you call the next play?”
THE OPINIONS EXPRESSED ARE THOSE OF THE AUTHOR OR THE INDIVIDUAL TO WHOM THE STATEMENTS ARE ATTRIBUTED. WHILE BELIEVED TO BE REASONABLY BASED ON FACT AND INQUIRY, THERE CAN BE NO GUARANTEES THAT SUCH OUTCOMES EXPRESSED OR IMPLIED HAVE OCCURRED OR WILL INDEED OCCUR.
THIS DOCUMENT IS NOT A SOLICITATION FOR INVESTMENT. SUCH INVESTMENT IS ONLY OFFERED ON THE BASIS OF INFORMATION AND REPRESENTATIONS MADE IN THE APPROPRIATE OFFERING DOCUMENTATION. ANY INVESTMENT PROGRAM DESCRIBED HEREIN IS SPECULATIVE, INVOLVES SUBSTANTIAL RISK AND IS NOT SUITABLE FOR ALL INVESTORS. NO REPRESENTATION IS BEING MADE THAT ANY INVESTOR WILL OR IS LIKELY TO ACHIEVE SIMILAR RESULTS. PAST PERFORMANCE IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS.
Alternative investments (e.g., hedge funds or private market investments) are complex instruments and may carry a very high degree of risk. Such risks include, among other things:
i. loss of all or a substantial portion of the investment due to the extensive use of short sales, derivatives, and debt capital,
ii. incentives to make investments that are riskier or more speculative due to performance-based compensation,
iii. lack of liquidity as there may be no secondary market for hedge fund and private market interests and none is expected to develop,
iv. volatility of returns,
v. restrictions on transfer,
vi. potential lack of diversification and resulting higher risk due to concentration,
vii. higher fees and expenses associated that may offset profits,
viii. no requirement to provide periodic pricing or valuation information to investors,
ix. complex tax structures and delays in distributing important tax information, and
x. fewer regulatory requirements than registered funds.
Alternative investments are intended only for investors who understand and accept the associated risks. These products may further include investments in futures and forwards markets, which are speculative, highly leveraged, and involve a high degree of risk. Volatility increases risk, particularly when trading with leverage. Futures and forward positions cannot always be liquidated at the desired price. Investments can be subject to low liquidity, meaning there may not be a seller or buyer available when the investor desires to invest or divest.
Welton Investment Partners LLC is a Delaware limited liability company that provides investment advisory and day-to-day operational services previously assumed by Welton Investment Corporation, its predecessor, which itself merged from a California corporation originally formed in 1988. Welton Investment Partners is a signatory to the Standards Board for Alternative Investments (SBAI) Best Practice Standards in relation to disclosure, valuation, risk management, and fund governance.
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CONTENTS
A New Playbook for Client Portfolios
Framing the History of Alts and Asset Allocation Through Football
Today’s Updated Playbook: Alts Playing Alongside Their Stock and Bond Teammates
Offense: Growth Assets and Strategies
Defense: Income Assets and Strategies
Special Teams: Uncorrelated and Tactical Strategies
Coaching the Portfolio Through Changing Conditions