Today’s markets demand more than a 60/40 or 50/30/20 playbook. Advisors need portfolios that can go beyond stocks and bonds with a few alts tacked on, to respond to market shocks and inflation spikes, navigate geopolitical uncertainty, capture private market opportunities, and deliver income when bond yields disappoint.

The modern playbook recognizes that alternatives are no longer a separate asset class sitting on the sidelines. They’re integrated throughout the portfolio—some are designed to play offense when growth is the goal, defense when income and stability matter, and special teams when diversification and uncorrelated returns can change the outcome.

Think of portfolio construction like coaching a football team. You draft your players, develop your playbook, and set your game plan. When the game starts, your whole team is prepared. As the game develops, you adjust based on field position, score, and game conditions. You strategically and thoughtfully move players on and off the field. You call different plays for different situations to create opportunities and reduce risks.

“Alternatives are no longer a separate asset class sitting on the sidelines. They’re integrated throughout the portfolio.”

The same principle applies to client portfolios. With alternatives now able to contribute at nearly every position, advisors have the flexibility to construct allocations that match client goals, market conditions, and risk tolerance—while maintaining the discipline and structure that clients expect.

Let’s walk through how this works, one position at a time.

“Think of portfolio construction like coaching a football team. You don’t run the same play every down.”

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Authors

  • William Marr

    Bill leads business development for Welton’s multi-channel, multi-geography strategy to meet increased investor demand as newer segments seek to add alternatives to their portfolios.

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  • Christopher Keenan

    Chris is responsible for content strategy, product marketing, and communications, and is actively involved with the firm’s product development initiatives.

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Welton Investment Partners